MotoGP

For the 2025 San Marino motorcycle Grand Prix, we made a deliberate strategic pivot, expanding the brand's footprint beyond Formula 1 into the raw, high-stakes culture of MotoGP. The objective was to earn the brand's place in a completely new discipline of racing. We developed a full graphic narrative and a physical capsule collection that captured the friction, speed and intensity of motorcycle racing, translated into a highly technical streetwear aesthetic. The result spoke MotoGP's language rather than borrowing F1's, proving the brand could cross disciplines with credibility.

Client

Quadrant (Lando Norris) / MotoGP

Year

2025

Project type

Apparel / Collaboration / Campaign

Services

Creative Direction / Design / Art Direction / Production

Lando Norris in the San Marino paddock wearing the capsule collection.
Phone screens showing social posts of the capsule being worn around the San Marino paddock.
Lando Norris seen from behind in the MotoGP paddock, wearing a white tee with a rider graphic on the back.
Flat lay of the MotoGP capsule's jacket, tees and long sleeves, next to a phone showing the launch page.
Capsule graphic: bold white lettering over a purple and blue image of a MotoGP rider.
Two capsule graphics of a MotoGP rider leaning into a corner under the Quadrant wordmark.
Torn-paper poster of a MotoGP rider in blue and red, with the Quadrant wordmark.
Blue-toned close-up of a motorbike with the Quadrant wordmark across it.
Quadrant wordmark in red on a pink background with speed-blur lines.