Singapore Grand Prix

For the 2024 Singapore Grand Prix, we led the complete creative direction, design and production of Lando Norris's "Liquid Carbon" helmet, from first concept to the finished piece. Aesthetically, it contrasts a fluid, iridescent oil-spill graphic with the rigid technicality of a raw carbon fibre base. Beyond the visuals, the helmet had a specific strategic job in becoming the first physical introduction to the upcoming Quadrant rebrand. Rather than a traditional digital announcement, we engineered a stealth launch. The unreleased Quadrant logo and wordmark were embedded directly into the exposed carbon layers, only partially revealed depending on the light and angle. An expected piece of race equipment became a calculated, highly anticipated teaser on a race-winning helmet, seeding the brand's new era to a global audience before it officially launched.